Fair Trade's Full Circle

Good for People & the Planet

It turns out, good practices and good products go hand in hand. A growing number of farmers, factories, businesses, and consumers are seeing how investing in people best secures the future of the products (and planet) we love. By purchasing Fair Trade, you join a virtuous circle that improves lives, protects the environment, and produces high-quality products for you and your family to enjoy.

What is Fair Trade

Buying Fair Trade ensures that you’re getting quality products and the people who grow, sew and craft them get a fair deal for their hard work. In fact, your everyday purchases can help farmers and factory workers in 70 countries work in safe conditions, earn extra money to invest in their communities and improve the lives of their families.

Why Fair Trade

Poverty Alleviation

Billions of small-scale farmers in the developing world live on less than $2/day. They struggle to feed their families, send their kids to school and keep their land. Fair Trade gives farmers support and resources to lift themselves out of poverty and invest in their communities.


The collapse of an eight-story garment factory in Bangladesh in 2013 killed over 1,100 workers. Fair Trade Certified factories must adhere to internationally-recognized labor standards and safety regulations that provide safe working conditions and give workers a voice.


Farmers who struggle to make a living are often forced to engage in farming practices that compromise local ecosystems. In contrast, Fair Trade farmers adhere to strict environmental standards, and higher prices enable them to invest in sustainability and help preserve the land for generations to come.


An estimated 200 million hours are spent each day globally collecting water. In response, many Fair Trade Certified farms and factories use their community development premiums to build wells and aqueducts and bring clean water to their villages for the first time.


Every year, about 128,000 Americans are hospitalized due to food-borne diseases. Fair Trade Certified farms are prohibited from using the most toxic agrochemicals and often use premiums to improve wastewater disposal and train workers on safe food production that ultimately improves the quality of their goods.

No Child

Globally, almost 100 million children aged 5-17 work in agriculture. Fair Trade prohibits child labor, and farms often invest their Fair Trade premiums to keep children out of the fields and in school.


While women do much of the work on small farms, large estates and in factories, they often face discrimination and harassment. Fair Trade combats these issues and empowers women through opportunities for education, leadership roles and equal representation on workers' committees.


There are 123 million illiterate youth worldwide--11% of the total youth population. Many Fair Trade Certified farms and factories use their community development premiums to build schools, purchase school supplies and fund scholarship programs that benefit young students.

Win Fair Trade!

Why Do You Buy Fair Trade?

From environmental concerns to poverty alleviation, there are plenty of reasons to support Fair Trade.

Leave a comment below and you'll be entered to win the daily Fair Trade giveaway!


Daily Giveaway

Check back every day in October to enter to win new Fair Trade Certified prizes!

Today's giveaway:

A pantry-filling collection of Frontier Co-Op's Fair Trade Certified spices, sugar and teas: Ceylon cinnamon, cinnamon sticks, ground cloves, peppercorns, nutmeg, black pepper, white pepper, cacao nibs, sugar Cane (5 lb), Irish breakfast tea and chai tea.

Fair Trade Certified™ Products


Fair Trade expands from the kitchen to the closet with the introduction of Fair Trade Certified apparel. Now you can walk into a store and choose an ethical tee over one made in a sweatshop.

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Body Care

Body care brands are tapping into the opportunity to feature Fair Trade Certified ingredients.

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You can enjoy chocolate that makes you feel as good as it tastes. Fair Trade certification ensures that cocoa farmers have more direct access to the market so they’re able to receive a fair price for their harvest.

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Your rich cup of Fair Trade coffee can help farmers escape poverty and improve their communities.

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Each year the U.S. imports billions of flowers - but farmers and workers don’t always benefit. With Fair Trade, flower workers receive special training, work in safer conditions, and earn additional money to take care of their families and communities.

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Fruits & Vegetables

Fair Trade Certified fruits and vegetables bring together the best of both worlds. They create healthy farming ecosystems, and deliver the healthiest, most flavorful produce to you.

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Herbs & Spices

Add a dash of goodness to everything you make with Fair Trade herbs & spices and support thousands of small-scale farmers.

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Home Goods

Fair Trade your home with newly certified towels, rugs, blankets, bed sheets and more. You can rest assured that factory workers and cotton farmers work in safe conditions, earn better wages, and are empowered to make changes at the workplace and in their communities.

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Quinoa & Rice

These hearty, Fair Trade Certified grains are not only good for you, but good for farmers and good for the environment. Learn more about these ancient food staples, and how you can ensure they’re grown sustainably for generations to come.

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Sugar & Honey

When you sweeten your cup of coffee with Fair Trade Certified sugar or honey, you sweeten the lives of struggling farmers. Through Fair Trade, they’re able to earn community development funds and invest in needed projects like schools and wells.

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Each cup of delicious Fair Trade tea reflects centuries of expertise harvested to grow premium teas. Fair Trade helps tea farmers and workers earn community development funds and vote democratically on how to invest them.

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Wine & Spirits

Cheers to Fair Trade wine and spirits. These high quality products support farmers’ livelihoods in developing countries.

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Three Easy Steps

Look for the Label

Fair Trade is a market-based approach to fighting poverty. That means that it only works when you actually buy the stuff. So please hold up your end of the bargain and look for the Fair Trade Certified label every time you shop.

Fair Trade Certified label

Request Fair Trade

Having trouble finding Fair Trade products where you shop? All you have to do is ask! Requesting Fair Trade products is as easy as filling out a comment card or speaking directly with the manager. To make this easy, we've created a Fair Trade Request Form:

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Get Involved

As the saying goes: Think globally, act locally. Fair Trade Campaigns is a powerful grassroots movement focused on growing awareness, availability, and commitment to Fair Trade to improve impoverished communities around the world.

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Never underestimate your power to improve the world!

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